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InsuranceDekho and RenewBuy Merge To Create ₹6,600-Crore Insurance Distribution Platform

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InsuranceDekho and RenewBuy have completed the consolidation of their businesses, creating a pan-India insurance distribution platform with more than ₹6,600 crore in premium and over six lakh digital partners. The combined entity will operate under the InsuranceDekho brand, with Ankit Agrawal as chief executive officer.

The companies said the merged platform is now India’s largest AI-enabled insurance distribution platform by premium generated through point-of-sales persons (POSPs) in FY26. Together, the businesses have facilitated more than two crore insurance policies since inception, based on figures at March 31, 2026.

The consolidation brings together InsuranceDekho’s established distribution presence across northern and western India with RenewBuy’s stronger footprint in southern markets. The combined network covers 98.57% of India’s pin codes, giving the business a wider geographical presence beyond the country’s major urban centres.

The move comes as insurance distributors increasingly look towards technology, wider partner networks and digital processes to expand insurance penetration. By combining distribution and technology capabilities, InsuranceDekho and RenewBuy are seeking scale while improving access for customers in smaller towns and cities.

Unified Platform To Operate Under InsuranceDekho

Under the consolidation, the combined business will retain the InsuranceDekho brand, while Ankit Agrawal will lead the unified organisation. The founders of both companies will continue with the merged entity, which is expected to bring together teams across technology, distribution, product and operations.

The companies have positioned the transaction as a distribution-led combination rather than simply a geographic expansion. InsuranceDekho brings strength in northern and western markets, while RenewBuy adds deeper southern reach, allowing the unified platform to serve partners across a broader national network.

The combined business will continue operating as an open, multi-insurer distribution platform, offering products across motor, health, life and commercial insurance. This model allows insurance partners to provide customers with products from multiple insurers rather than relying on a single insurance provider.

AI And Technology At The Centre

Artificial intelligence is expected to play a central role in the combined platform. InsuranceDekho has developed in-house tools that provide partners with real-time plan recommendations, while RenewBuy brings technology capabilities that can support automated partner onboarding and other digital distribution processes.

The companies said the integration will connect digital onboarding, policy issuance and AI-powered advisory capabilities with the wider partner network. The objective is to create a technology-led distribution system where partners can access products, tools and insurer relationships through a more integrated platform.

For insurance customers, the immediate impact is expected to be greater product availability and wider distribution rather than a change to the insurers underwriting their policies. The platform will continue functioning as a distributor, connecting customers with products offered by multiple insurers across categories.

Focus Shifts To Integration And Last-Mile Access

The companies said their immediate priority will be disciplined execution and a smooth integration of the two businesses. Teams across technology, operations, distribution and products are expected to work together, while the companies have indicated that services for existing customers and partners will remain uninterrupted.

Ankit Agrawal said the combination would strengthen the platform’s ability to support insurance partners with broader product choice and stronger technology tools. He added that the focus would remain on extending insurance access into towns and villages where distribution remains less developed.

RenewBuy CEO Balachander Sekhar said the consolidation brings together digital, technology and distribution capabilities. The company expects the combined infrastructure to provide insurance partners with smarter tools and more seamless digital experiences, while strengthening last-mile access to insurance.

The unified entity will also work with the Insurance Regulatory and Development Authority of India (IRDAI) and other stakeholders as it expands its distribution network. The companies said the platform would remain focused on insurance while potentially supporting broader financial and enterprise opportunities over time.

The consolidation also creates a larger platform for future growth in India’s insurtech sector. With its expanded partner base, national reach and technology infrastructure, the combined business is positioned to compete for greater distribution scale as insurers seek wider access beyond metropolitan markets.

Also Read: 100% FDI Is Bringing New Insurers to India — ProTec, Prudential HCL, Jio Allianz: Trust a New Brand?

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Disclaimer: This MyRupia article is for informational purposes only and is based on publicly available government, regulatory, and industry sources. It should not be treated as investment, financial, tax, insurance, or legal advice. Information, examples, market data, and expert views mentioned in the article may change over time and should not be considered a recommendation to buy, sell, invest in, or surrender any financial product. Readers should evaluate their individual circumstances and consult a qualified financial professional before making decisions.

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